Dani recently headed up the YouTube Creative Studio in LATAM, an in-house creative department with a multidisciplinary team tasked to create disruptive work that challenges and inspires the YouTube community. Tasked with structuring the Creative Studio in the region, Dani has designed a Creative Function Vision from scratch, assembling the initial team members, fostering relationships with multiple teams and key stakeholders by supporting them to create consistent and impactful creative work in Latam.
Her skills go beyond creativity as she has strong strategic thinking, leadership and shows an impressive ability to blend creativity with a deep understanding of business dynamics.
For over 17 years, she has been working in advertising agencies with global and local brands such as Heinz, Facebook, TikTok, Electrolux, Mitsubishi, Natura, Vogue, J&J, and Unilever among others, from advertising campaigns to branded content to experiential installations, helping them to grow and innovate through products, services, and communications.
With a strong background in art direction and the ability to visualize concepts with craftsmanship and care, her career in the creative industry has earned her recognitions such as the D&AD award, and features in global publications such as Adweek.
Over the past few years, she has been involved in projects related to making the advertising industry better for young people from all walks of life in Brazil, helping them open new doors and conquer the daily challenges they face. She strongly believes that diversity matters and worked in Delhi, India, with the Women’s Empowerment Centre called “Arpana Caur Academy of Fine Arts and Literature,” which aims to improve the lives of underprivileged women by teaching them skills so that they can be independent.
In her spare time, she loves to photograph since it allows her to play with reality, seeing the world and herself from different perspectives.