Papel & Caneta (Paper & Pen) is a nonprofit collective comprised of global leaders and young people from creative agencies worldwide who are tired of waiting for change to happen in the advertising industry. When we talk about change, we're referring to transformation in how people approach social problems, as often there's a lot of discussion but little action. Paper & Pen was recognized as one of Fast Company's World Changing Ideas in 2018 and 2019.
In this project, we gathered for four days to connect with and learn from young individuals across Brazil, each entering the market with aspirations of making a meaningful impact. The goal was to create a roadmap to assist them in navigating new opportunities and overcoming challenges hindering the realization of their innovative ideas.
Named My Best Flaw, the project aimed to demonstrate to the industry that what's often perceived as a flaw can actually be a key strength and differentiator. The entire art direction followed this concept.