Heinz aimed to establish a fresh design system for their Instagram profiles,transforming them into thumb-stopping, beautifully crafted content. The objective was to create an experience that resonates with our main audience while ensuring the brand's distinct presence through key elements like typography, color, motion and photography. This approach was intended to be more refined than that of other platforms such as Twitter, where the brand sought to adopt a more memetic aesthetic and vibe. As a result, there was a remarkable 142% increase in audience growth.
Role: Creative Director