In Brazil there are cities where people love putting ketchup on pizza, while others absolutely despise it. It is a cultural war that divides the nation. So, when a pizza was launched in Fortnite, we saw it as the perfect chance to try to put an end to this ongoing battle.
With the help of Sharshock - one of the top Fornite pro gamers in the country - we dressed up as tomatoes, rallied the Heinz Pizza-with-Ketchup Squad and, instead of shooting at the enemies, we served them pizza.
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Role: Creative Director