November 20th, 2022 marked the joining of two important dates: Black Awareness Day in Brazil and the opening of the World Cup.
While the eyes of the world were focused on the soccer field, we proposed to shed light on the history of one of the greatest soccer players in Brazil, Arthur Friedenreich, gloriously known as TIGER. A hundred years ago Tiger was excluded from the main football tournament because he was black.
To honor his legacy, we introduced the TIGER SHIRT, a reinterpretation of the original Brazilian national team jersey featuring tiger-textured sleeves instead of the original jaguar pattern.
Additionally, we paid tribute to him at the Football Museum in Sao Paulo, ensuring that narratives like his remain alive and continue to inspire us to celebrate today's triumphs.
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Role: Head of Creative on YouTube
Creative Agency: MediaMonks BR