Pizza with ketchup is a cultural war that divides Brazil. So when a pizza (without ketchup) was launched in Fortnite, we had the perfect excuse to try to end that war. With the help of Sharshock — one of the country’s top Fortnite pro players — we formed Heinz’s Pizza-with-Ketchup Squad. Dressed as tomatoes, we entered the game and, instead of shooting enemies, we handed them pizza.

Role: Creative Director, Soko Agency (current Droga 5)