For the final season of Stranger Things, Fiat wanted to turn its sponsorship into something more than brand presence, creating a meaningful role for the Pulse Abarth within one of Netflix’s biggest cultural phenomena.

The creative entry point came directly from the series: when danger strikes and the Demogorgon appears, there is one recurring instinct: just drive. The partnership turned the Pulse Abarth into part of the escape, bringing its performance naturally into the Stranger Things universe through a limited-edition car and a serialized campaign spanning film, social, OOH and experiences.