People want to move forward, but managing finances can make the next step feel complicated. For Nubank and Wednesday, we found a natural intersection: Nubank simplifies people’s financial next steps, while Thing is literally Wednesday’s helping hand.
That led to “Whatever your next step, Nubank gives you a helping hand” - a platform brought to life through Littlefoot, a new character created for the partnership, and an integrated campaign across Brazil and Mexico.
The campaign drove both brand and product impact: +86% Positive Sentiment,
323% higher Brand Recall than other brands associated with Wednesday,
and +29% Product Users for Nubank’s Investment Boxes.
Half of viewers watched the full three-minute film.
Nubank Creative Hub & Netflix Partnerships Creative Team
Role: Creative Lead, Netflix Partnerships Creative LATAM