Everyone knows the craving for Cheetos. But Thing has a unique problem:
he’s literally one hand trying to open the bag by himself.

We turned that limitation into “Anything for Cheetos” - a campaign where Thing tries increasingly absurd ways to get to his Cheetos, bringing the brand’s playful and mischievous personality
into the dark world of Wednesday.

The campaign delivered +14pp Brand Recall, +10pp Purchase Uplift and 574M views.

ISLA Agency & Netflix Partnerships Creative Team
Role: Creative Lead, Netflix Partnerships Creative Team