What if a point of sale could become the entertainment itself?

For the final season of Sintonia, we transformed the Bud Zero bar at O Último Baile into a freestyle battle ring, bringing emerging rappers from São Paulo communities into an experience rooted in the series’ strong connection with rap culture.

And we made the product part of it too: Bud Zero barcodes were transformed into original rap beats, created with music producer Papatinho and Sintonia actor and MC Kant. The beats became the soundtrack for freestyle battles and were later made available for people to create their own rhymes.