A partnership campaign between Netflix's Sintonia and Budweiser featured at Sintonia – O Último Baile, a music event celebrating the series' final season. We created the Bud Zero Battle Ring and added it to the festival’s official line-up through rap battles, connecting the brand to one of Sintonia’s most iconic elements. On the ring, we featured Bud Beat Code, an activation developed with Brazilian producer Papatinho that turned Bud Zero barcodes into sound sequences, transforming the packaging into an instrument for the battles

Africa Creative Agency & Netflix Partnerships Creative Team
Role: Creative Lead, Netflix Partnerships Creative Team