At Sintonia – O Último Baile Festival, a Netflix music event celebrating the final season of the series, we created the Bud Zero Battle Ring and added it to the festival’s official line-up through rap battles, connecting the brand to one of Sintonia’s most iconic elements. On the ring, we featured Bud Beat Code, an activation that turned the barcodes on Bud Zero cans and bottles into sound sequences that generated unique rap beats when scanned. Developed with Brazilian music producer Papatinho, the system transformed the packaging itself into an instrument for the battles.

Africa Creative Agency & Netflix Partnerships Creative Team
Role: Creative Lead, Netflix Partnerships Creative Team