A partnership campaign between Netflix’s Stranger Things and Hellmann’s, the 'Hellmann’s Fire Club' was inspired by the show’s Hellfire Club. We invited fans to join an exclusive community featuring unique content and experiences, successfully connecting the brand to the series' geek universe. Superfans also received a custom kit with a Hellfire Club T-shirt, encouraging them to create their own version of the club and reinforcing a shared sense of fandom.

Euphoria Agency & Netflix Partnerships Creative Team
Role: Creative Lead, Netflix Partnerships Creative Team