Inspired by the Hellfire Club from Stranger Things, the Hellmann’s Fire Club invited fans to join a club with exclusive content, giveaways, and special experiences—connecting the brand to the show’s geek universe and turning pop culture into engagement.
Euphoria Agency & Netflix Partnerships Creative Team
Role: Creative Lead, Netflix Partnerships Creative Team
Superfans also received a kit at home with a Hellfire Club T-shirt and customization materials, inviting them to create their own version of the Hellmann’s Fire Club and reinforce a shared sense of fandom and belonging.
